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Search for Learning Management System explodes in the first half of 2020

The term digital learning platform was the most searched for in the first half of 2020, courtesy of the LMS boom. And here we tell you everything that happened to make this possible.

Unless you have spent the last 3 months under a rock, you must be tired of hearing about the “new normal” provided by the coronavirus and the global pandemic. This idea talks about the changes that the crisis has brought to the way we relate, work and learn. It also explains the significant increase in the search for the term Learning Management System in the first half of 2020.

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The health crisis has forced many companies to adopt the  home office . Which, in turn, forced digital transformation in organizations. Social distancing has made us rethink the way we meet, hire, manage teams and, of course, how we teach our employees.

Therefore, many T&D teams had to start an intense search for learning management systems that would meet the demand of organizations. Raising search numbers on sites like Google and embracing a years-old trend:  corporate distance education .

The search for learning management systems

If you analyze the print below, which we made from the  Google Trends website , you will notice that  the highest peak in the last ten years  for searches for the term “learning management system” on the website took place in March 2020. Not coincidentally, the month in that the first cases of COVID-19, a disease caused by the new coronavirus, were identified in Brazil.

Looking at the  print , we can see that this is not a small increase, but, I would say, an explosion of searches. The term “learning management systems” was  the most typed in all Google searches during this period. So it’s safe to say that basically everyone on the internet wanted to know what these systems were and how to get them.

For comparison,  the last search peak for the term was in August 2019 . Still, if we compare the first half of last year and the first half of 2020, it is clear the increase